Building lives as strong as our steel


Superior Steel Supply purchases, processes, sells and delivers steel. We were founded in 2000 by Chris Reid. Chris started his career in the steel service center business and recognized a common theme in the industry – high costs and low margins. His dream: create a financially secure company with minimal overhead. In a few short years, the team quickly grew the company from a two-man operation to a team that’s present in steel markets throughout the US. Today, we have employees in 7 states.

Our game plan is simple: we strategically warehouse steel close to our customers, providing them with quick lead-times and favorable logistics. By having steel on the ground with warehouse and processing partners across America, we provide customers with sheet and coil products that best fit their pricing, lead-time and quality needs.

Through continuous improvement, our strategy includes a customer-centric mind-set in order to build lasting customer relationships and modern business systems. We welcome the opportunity to discuss how we might serve each other.


Encourage creativity, cultivate relationships, enable excellence, pledge stewardship and empower teamwork – we are customer, industry and employee oriented.

We create value in steel markets by helping you source steel that meets your needs and by providing steel mills cost effective distribution channels. We add value by delivering standard and nontraditional products, services and solutions. Our strategies have a common thread – they are allowing us to evolve into the largest buyer and distributor in North America.


We stock and supply steel that fulfills customer specifications. Products are categorized by mechanical properties, chemical composition, type, shape and gauge. Learn more. Materials include flat-rolled, carbon steel products in the form of coils, sheets, blanks, plates and floor-plate. Our processing specialties cover hot-rolled, hot-rolled pickled and oiled, cold-rolled, galvanized and galvannealed steel ranging from 22 GA to 1 IN in truckload quantities. Please message us for questions about our products.

  • Cold-Rolled
  • Cold-Rolled Full-Hard
  • Galvanized
  • Galvannealed
  • Hot-Rolled
  • Hot-Rolled Pickled and Oiled
  • Hot-Rolled Pickled Dry


For quotes or questions, please complete the form. For sales, call 719-960-4227. For admin, call 719-694-3004.


As our customer, your company may operate within these industries or in one of our undisclosed markets. Please message us for questions about who we serve.


We process and deliver materials in North America. With dedicated regional teams, orders arrive on time with the quality that you expect. The map illustrates the breadth of service to customers.


Sales HQ
Superior Steel Supply, LLC
1709 16th Street NE, Floor 2
Willmar, MN 56201

Sales offices in Alabama, Colorado, Indiana, Michigan, Minnesota, North Carolina and Texas

Phone: 719-960-4227

Admin HQ
Superior Steel Supply, LLC
1155 Kelly Johnson Blvd, Suite 303
Colorado Springs, CO 80920

Phone: 719-694-3004