Serving our customers. And each other.

CULTURE

Our company is built on creativity, relationships, excellence, stewardship and teamwork (also known as ‘CREST’). And our top priority is simple: we seek to serve not just our customers, but each other. We strive to understand each employee’s talents and utilize them for the maximum benefit of the individual and the company.

We are stable and strong, in areas like supply-chain management, business relationships and financial control. But we are also flexible and improving, when it comes to customer needs and market shifts.

We don’t ever settle for good enough. We always aim for better. Our persistent pursuit of excellence is done with our customers in mind. When industry best practices don’t suit our clients’ specifications, we redefine quality. We take accountability. And we exceed needs.

That’s not just our job. That’s our culture.

Leadership

Chris Reid
Chairman
Tim Berra
CEO of MPC & GLT
David Barnett
Chief Financial Officer
Aaron Reid
President
Joe Pitra
Vice President of Sales
Brooks Odle
VP of Operations
Chris Bennett
VP of Strategy
Chris Bennett
VP of Strategy

What do our employees say?

After 11 years, I am still learning. I don’t think it’s possible to ever know everything there is to know in this business, so I try to be a sponge and soak up everything I can.

– Katy Carson, Inside Sales/Account Manager

“At Superior Steel Supply we know the value of teamwork and the value of helping one another out. By helping each other out we are better able to serve our customers and vendors.”

– Karen Hurley, Assistant Controller

“In the steel industry, it is easy to get caught up in trying to make a quick sale. We want to build a lasting partnership and trust that can be counted on in the long term.”

– Brooks Odle, Partner/Outside Sales

“It was about 6-8 months after I started with SSS and Landon got swamped with his work. Jordan came up from Indiana for 2 weeks to help in any way possible to keep the customer moving. We set up an ‘HQ desk’ (a desk that held all information about a specific customer) that the three of us could use to see what needed to be completed. Between the three of us, the inside sales team and Aaron, the COO, we were able to work together to ensure the customer was supplied with steel, and all other accounts were serviced properly. This showed me the commitment and teamwork of the inside sales group and how we could get things done.”

– Andrew Brouwer, Purchasing

Chris Reid
Chairman

After starting the company in 2000, Chris spent the last 2 decades building relationships and creating solutions to grow a business that serves customers throughout the US. As the company tagline says, his focus is “to build lives as strong as our steel.”

His decisions are guided by his belief in God and his love of Christ, and he instills these values throughout Superior Steel Supply. Chris has been married to the love of his life, Syna, for 33 years. He has 2 married daughters, 1 married son, and 4 grandkids. He loves coaching high school sports and loves helping young people grow their skills and careers.

Quote from Chris: “Customers and vendors are more than a number. We’re living life with them, and we really care about them.”

Tim Berra
CEO of MPC & GLT

Tim Berra brings more than 31 years of experience in the steel industry to his role at Superior Steel Supply. After retiring, Tim was recruited by Superior to serve as an Executive Coach, where he now shares his extensive knowledge and leadership insights with the company’s exceptional team.

Most of Tim’s career was spent at Heidtman Steel, where he began in 1995 as an Account Manager. Over the years, he advanced through positions of increasing responsibility, ultimately being named President in 2004 and adding the title of CEO in 2017. Prior to his time at Heidtman, Tim held significant leadership roles with Emerson Electric.

Outside of work, Tim is proud to be a son, husband, father, grandfather, brother, uncle, and friend to many. He is an avid sportsman who enjoys soccer, pickleball, golf, and biking, and he loves coaching soccer. Highly competitive by nature, Tim embraces challenges in all aspects of life.

When asked why he came out of retirement, Tim shared: “There were very few companies that could have lured me out of retirement—Superior was one of them. Their commitment to ‘building lives as strong as their steel’ is genuine. Superior has the best work environment I have ever witnessed. Their commitment to each other and to God is priority one. It is refreshing and rewarding to be part of this culture. God has certainly blessed me.”

David Barnett
Chief Financial Officer

David started with Superior Steel in July 2024 as the Chief Financial Officer, coming from a finance background in various Manufacturing and Technology companies.  He is a CPA (Certified Public Accountant) and CMA (Certified Management Accountant).  He is a frequent presenter for various accounting organizations, national conferences, and businesses.

David and his wife, Heather, enjoy traveling, country dancing, and spending time with their 7 adult children and growing pack of grandchildren.  David also enjoys teaching martial arts, gardening, and cooking.

 

Quote from David: “I love the positive culture at Superior Steel, and the great team we have.  Our motto ‘Building Lives as Strong as our Steel’ is more than just words; we have the ability and responsibility to help others both within and outside of our company to grow and succeed.

Aaron Reid
President

Aaron Reid has dedicated over 20 years to Superior Steel Supply, serving in a variety of roles across the company. This journey has given him deep expertise in the steel industry while building a career rooted in one place he calls home.

 

His guiding principles—honoring God and serving others—provide balance in work and life. He believes investing in people creates a lasting legacy of faithfulness, and that building strong relationships with customers and partners is essential to any successful endeavor.

 

Aaron values finding solutions without giving up, trusting there is always a way forward. He seeks God for guidance and outcomes, recognizing Him as the architect of our lives. Reliability matters deeply—being dependable so others never have to chase results. He is committed to doing what’s right, using strength to help rather than hinder, facing hard truths head-on, and choosing joy in all circumstances, focusing on the good that surrounds us.

 

Outside of work, he cherishes time with family and traveling with his wife. One of his key aspirations is developing the next generation of leaders to ensure the business thrives for years to come.
Quote from Aaron: “Inspiration, beauty, restoration, and service; these words define the why in me.  I was created to love God and point others to Him.  Family, Business, Church, sports, all these things exist as vehicles for us to know God and make Him known.”

Joe Pitra
Vice President of Sales

Joe has over 35 years in the steel industry – the last 13 with Superior Steel. Through integrity and honesty, his goals are to contribute to the current success and growth of the company and to train and prepare the future of the company. He wants to make it a better place than it was when he arrived.

Outside of work, Joe is a dad, a husband and the guy next door with all the tools. He likes to travel with his wife, especially to see their children. He is an avid outdoorsman, enjoys hunting and fishing, and likes to grill and to relax on his boat.

Quote from Joe: “I have worked at a few companies and made dozens of real friends. My story is a bunch of stories with fellow employees and customers alike. I have been blessed and privileged to know the people I know. Everything we have done is a story and every story is a good one.

Brooks Odle
VP of Operations

Brooks has been in the steel industry for nearly 20 years. 15 of those with Superior Steel on the sales side of the business. The opportunity to positively impact the lives of employees, customers, and vendors through steel is a blessing and something he takes great pride in.

Our industry is dynamic and brings new challenges each day. He is driven by the opportunity to learn, grow, and mentor through those challenges. Outside of work, Brooks enjoys spending time with his wife Mandy and 3 children. He loves travel, golf, basketball, lacrosse, and coaching youth sports.

“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
— Colossians 3:23

Chris Bennett
VP of Stratgy

Chris started with Superior Steel in 2021 as Director of Technologies and was promoted to Chief Financial Officer in May of 2023. After spending almost 20 years partnering with his dad in their family-owned technology business, he has found the steel industry fascinating. The culture and mission of Superior Steel aligns with his own; to be in service to God and others.

Chris and his wife, Sara, spend much of their free time with their 2 Brittney Spaniels, as their two adult children are building lives of their own. Chris enjoys the outdoors, golfing, hiking, and finding a new off-road trail to explore.

Quote from Chris:
“What drives me is using technology to solve problems and improve processes. Watching people use implemented technology to improve their workflow and run efficiently is a thing of beauty to me. The return on investment is not only financial but also allows better lives for people.”